Budget retailer Poundland revealed that its like-for-like sales over the Christmas season jumped by 4.4 per cent.

Poundland, which operates 254 stores, offers 1,000 brands ranging from Colgate toothpaste to Kodak batteries. Everything costs one pound at Poundland.

Former J Sainsbury executive Jim McCarthy, who operates Poundland, said that increase in the number of footfall proved quality and value being offered by the retailer.

Speaking on the issue, Mr. McCarthy said, “We are confident that sales will continue to reflect this customer trend throughout 2010 and beyond.”

Brighthouse, which sells kitchen appliances and furniture, enjoyed a rise of 9 per cent in like-for-like sales during 13 weeks ended Christmas Eve.

Fashion chain Peacocks posted an increase of 17 per cent in like-for-like sales in December.

Meanwhile, retail giants such as Tesco, Argos, Primark and the like are expected to report strong trading figures owing to strong Christmas sales. Tesco, which is all set to report Christmas season trading figures on Tuesday, is expected to beat city forecast. 

But, retailers are still cautious as the British Retail Consortium has warned against tough marketing conditions in 2010.