With an intension to make it easier for customers to find their favorite pay TV picks and HD channels, satellite broadcaster Sky has announced some changes in its electronic programme guide (EPG).

Changes include swap out of thirty-three channels in Sky’s HD pack, the relocation of pay TV channels plus the launch of a new channel, called Sky Atlantic.

Numerous channels plus their HD simulcast channels, including MTV, Universal, Comedy Central, FX and Syfy, will be moved to higher profile channel slots.

New HD channel Sky Atlantic will appear on #108 and will host HBO shows like that Mad Men and will appear on channel #108. HD subscribers will Sky 1 HD at #106 and Sky 1 at #170. Meanwhile, Living will be re-branded as Sky Living and will be moved to #107.

Stations such as RTE, RTE2 and TV3 will remain at #101, #102 and #103 respectively.

Sky said that changes reflect increasing demand from customers who prefer to watch their favorite TV shows in high-definition.

Speaking on the topic, Sky's commercial director Rob Webster said, “With high definition viewing now demanded as standard, this has also meant swapping HD channels into the EPG numbers that our customers know best."

The changes, one of the biggest updates to the channel line-up in more than ten years, will take effect from 1st of February.