Comcast testing out new service that interweaves TV and Internet

Cable giant Comcast Corp is testing a new set-top box that interweaves TV and the Internet, a report published in the Wall Street Journal claims.

The paper cited people familiar with the matter who said that the new service, which flows content through a set-top box that interweaves features of the Internet with those of a digital video recorder, is being tested in Augusta.

The new service allows users to watch a web video through their TVs and make search across live, on-demand and recorded programming.

The service, known to users as Spectrum, marks an important step in the efforts of the US cable giant to adjust to the rise of Internet programming and devices such as Apple TV and Roku.

Commenting on the new service, Comcast spokesperson said, "We are testing many technological approaches to understand how best to meet consumer interests, and this small trial is one of those experiments."

Meanwhile, Comcast is attempting to acquire a majority share of NBC Universal. The potential deal would give Comcast control over major movie studio and several popular TV channels such as NBC, CNBC and Bravo.