Video-streaming market is getting congested as more companies have plans to jump into the arena.

Rumours are swirling that cloud video game service OnLive and HDTV manufacturer Vizio are mulling over plans to launch their own video- streaming services to rival Netflix.

As per a report published in the Wall Street Journal, Vizio has showed interest in offering video content through a subscription service. The paper cited people familiar with the matter to support its claims; however, Vizio refused to confirm the report.

OnLive is also said to be in discussions with some major film and TV studios to hit a deal with them to start offering streaming movies and television shows sometime next year.

Steve Perlman, the chief of OnLive, said in an interview that they wanted to work with studios.

Commenting on the topic, Perlman said, "We want to work with the studios. All of these guys want to offer content, we're just here to distribute."

Perlman added that they could deliver anything that Netflix could.

OnLive, whose investors include AT&T and Warner Bros studio, lets users to opt for a $9.99 a month flat-rate games plan or to pay for games individually.