On the basis of a research conducted by Pfizer, 59% of people suffered from the symptoms of overactive bladder (OAB).

The study found that three in 10 Asians are prone to overactive bladder (OAB), a medical condition that affects millions of people worldwide. OAB is caused due to loss of bladder control. People suffering from OAB often feel an urgent need to urinate almost eight times a day and sometimes it even results in uncontrollable leakage of urine due to urgency.

OAB negatively affects the emotional, physical and mental well-being. It also causes sexual problems.

"Someone with OAB might avoid social situations with their families, or skip long car rides or activities without access to a bathroom", said Diane Newman, RNC MSN, CRNP FAAN, BCIA-PMDB, co-director, Penn Center for Continence and Pelvic Health, University of Pennsylvania Medical Center.

Medicines, behavioral therapy, patient education programs and bladder training techniques can help OAB sufferers. Intake of bladder-friendly food should be encouraged and food items that irritate the bladder should be strictly avoided.

Research shows that OAB symptoms are manageable and treatment success is higher when behavioral therapy is combined with prescribed medicines.