YouView, the BBC-led IPTV joint venture that aims at providing subscription-free video-on-demand online service, has move further towards its launch by inviting expressions of interest from providers interested in making their content available on the platform.
Telecoms regulator Ofcom has already approved the joint-venture, which wants to upgrade the Freeview and Freesat platforms to support video-on-demand services.
In the initial phase of its content providers programme, YouView will concentrate on identifying a small number of VOD and audio content providers, which will work with YouView’s technical team to develop and test the processes for providing content.
Commenting on the programme, YouTube chief executive Richard Halton said, “To develop the most effective processes for content providers we need to at first work closely with a few that can prove our model and ensure it’s scalable.”
The programme will gradually be extended to other types of content, including IP channels and web applications.
The BBC-led joint venture has already been joined by public service broadcasters ITV, Channel 4 and Five. British broadcaster UKTV and some major studios are expected to make their content available through the upcoming VOD platform.
Satellite broadcaster Sky, which remained opponent to the IPTV service, announced recently that it could agree a deal with the YouTube.
YouTube is expected to be launched in the first half of 2010.