On Friday, the advertising and communications Company WPP posted its quarterly growth rate, giving a major boost to the whole sector.

For the three months till the end of September, the total year-on-year UK sales were reported to be 7.4% higher at £262.3 million.

The statistics are good as compared to 0.2% growth in the first quarter and a boost of 5.1% in the first quarter.

The conventional advertising has shown good signs of recovery, with an upward trend in the first nine months of the year.

The Company said that it is good that there is an overall improvement, especially after post-Lehman 2009.

The Company further said, “Calendar 2010 looks set fair with a good fourth quarter in prospect, particularly as most of our clients budget on a calendar year basis”.

WPP said that it has decided to invest $5 million or £3.12 million in Buddy Media, a group that specialises in bringing various brands and marketers on Facebook.

The sales of WPP in China increased by almost a quarter, while the sales in India went up by 15%.

Steve Liechti, an Analyst at Investec, said that he is not expecting double-dip recession in the United Kingdom and due to uncertainty, many clients can delay the budgets.