Don Mattrick, the president of Microsoft’s Interactive Entertainment Business division, has claimed that every unit of Microsoft's long-awaited add-on device for the Xbox 360, Kinect, will generate profit for the company, despite the big initial investment and heavy price of advertising.

According to Mattrick, the first Kinect prototype had cost the company $30,000. Since then, the company pumped millions of dollars on developing the device. In addition, the company spent 500 million dollars in the advertising campaign for Kinect, with a view to inform the customers about the new peripheral.

Despite the heavy costs, Mr. Mattrick is confident that every unit of Kinect sold to gamers will generate profit for the company.

Microsoft has high hopes from Kinect, which features no physical controller. It tracks gamers’ movements and translate them into input for the Xbox 360 interface and numerous video gaming experiences.

However, Kinect will have to face cut-throat competition from Sony’s Move and Nintendo’s Wii games consoles.

The software giant has announced that it would roll out 19 titles alongside the launch of Kinect. The list of titles will be expanded in 2011.

Kinect will hit the UK store shelves on 10 of November with a price tag of £130.