Retailers everywhere are preparing themselves for December 26, which was generally considered to be the slow day after much of Christmas shopping, to be the busiest day as shoppers are expected to hit stores in large numbers.
This year, not only does Boxing Day fall on a Saturday, which is always the busiest shopping day, it has come after a very difficult week for shoppers who had to stay home on the account of the snow, and this is expected to cause pent-up demand.
Compared to last year, the number of people who were out shopping on Christmas Eve was 4.42% less, as has been confirmed by Experian, the market research company, which blamed the chilly, unusually wintery weather.
"I think it's going to be a real winner for shops. It could be the best Boxing Day on record", said Stephen Robertson, the Director General of the British Consortium.
With giants like Debenhams and B&Q claiming that they are offering the biggest Holidays discounts ever, this Boxing Day is sure to keep both the shoppers as well as the retailers on their toes.