Australia’s Rural Areas Turn Pink for Breast Cancer
Australia’s Rural Areas Turn Pink for Breast Cancer

The Breast Cancer Network Australia (BCNA) is making a concerted effort to reach out to all of the country’s women and raise awareness of breast cancer, especially in rural areas with limited facilities and services.

One such area is Moruya, which is hosting a display to honour the shire’s women and those that have been affected by the disease. Statistics indicate that almost 50% of Australia’s women aged between 50 and 69 avoid regular screenings.

One breast cancer survivor, Jennie, was diagnosed with the disease a year and a half ago, and is one of the 88% that have survived. She reported being “stunned, in disbelief, shock” when she was diagnosed during a routine check-up. After the discovery, she reports having relied heavily on the BCNA’s resource pack.

This pink and white box contains a great deal of information on the disease, and is free to all women diagnosed with breast cancer. This coming Saturday Jennie has organised pink lady silhouettes to be displayed along with these packs, at the Moruya Markets. She hopes that women will be reminded that they are not alone, and that they will be encouraged to get screened.

The Moruya business community is ‘turning pink’ in order to show support and to encourage the residents to do the same.

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