As per a new study published in the Journal of Sexual Medicine, falling in love with someone is also guided by brain and not only by heart and it works as effectively as cocaine.

The study was carried out by crew of researchers from Syracuse University, who were led by Stephanie Ortigue. They found out that within a fifth of second, one can fall in love, as euphoria-inducing chemicals just take milliseconds to overflow the brain when seeing the right person.

The findings suggest that 12 areas in the brain get extremely active, when one falls in love and start working in association to generate euphoria-inducing chemicals such as dopamine, oxytocin, adrenaline and vasopression.

It was also discovered by the researchers that in couples, who are indulged into fresh love, have high blood levels of nerve growth factor or NGF, which is essential for forming social chemistry between humans and the phenomenon, is also associated with love at first sight.

"Some symptoms we sometimes feel as a manifestation of the heart may sometimes be coming from the brain", said Ortigue.

The findings could prove beneficial for researches related to neuroscience and mental health as failed love could also be the cause of mental stress and depression. Love-sick patients can be treated if doctors and therapists spot the parts of the brain enthused by love.