Internet services provider Virgin Media has reportedly close to hit a deal with Spotify to bring the music service to its subscribers.
The Telegraph has reported that a source close to Spotify informed on the condition of anonymity that the two companies are close to hit a partnership deal.
The published report stated, “The finer points are net known but Spotify will be offering new tools and content exclusively to Virgin customers as part of the arrangement”.
The report has emerged as rumors have it that Virgin Media shelved its own plans for an unlimited music download service after the record labels, such as EMI, Warner Music and Sony Music, refused to participate.
Virgin Media is eager to enter music subscription arena in order to challenge Sky Songs, but it failed so far to catch the labels. Thus, in case the Internet services provider manages to team up with Spotify, it could prove to be a good solution.
The potential deal will also benefit Spotify as it could collect some much-needed cash from Virgin Media.
When contacted, Virgin Media declined to comment on the report, while Spotify just said it was in discussions with numerous Internet services providers.