Taiwanese handset manufacturer has launched its own cloud service called Sense. The service will allow HTC Desire HD and Desire Z owners to back up their contacts as well as text messages in the cloud.

The service was announced previous month, and the HTCSense. com portal is now live.

The new service that focuses on handset management helps smartphone owners locate lost handsets registered with the service. Registered models can be made to ring loudly or post up a reward on the locked screen in case the handset is in someone else’s pocket.

Users of the new service can also customize their handsets and buy applications that will be pushed to their handsets.

As the HTC Desire HD and Desire Z run Android 2.2 operating system they are the only HTC smartphones that are capable of completely supporting all of the features on HTCSense. com at present.

It is worth mentioning here that the HTC Desire HD and Desire Z smartphones are not actually out yet, but they are expected to be available before the end of the month.