Yahoo Inc. is giving a face-lift to its email service to prevent its dwindling user base from further decline and compete with rivals such as Google Inc. and Microsoft Corp.
Apart from search giants, Yahoo Inc. has also been facing cut-throat competition from social networking sites such as Facebook and Twitter.
The changes to Yahoo Mail, which are a part of project Minty, are intended to increase the speed of the service in countries where Internet connections are comparatively slower.
Yahoo is also revamping the look of its Mail service to resemble the design of the email application that is downloaded on mobile gadgets like Apple's iPad or iPhones.
Speaking on the topic, a spokesperson for the company said, "We continue to innovate our product experiences, and specific to Yahoo Mail, we have been previewing our next version of email that provides higher performance, sleeker design and great integration.”
Yahoo’s project Minty indicates its worry about its dwindling market share. Research firm comScore Inc. said that Yahoo slipped to third spot in terms of time spent by an average net user in the United States in August this year. Social networking site Facebook edged up to the top spot by registering a total number of 41.1 million minutes spent by US net users which is 9.9 per cent of their total web surfing time.
Figures released by comScore showed that Microsoft was the leader in the market, with 355 million visitors in July, well above Yahoo’s 281 million visitors in the same month.
It may be noted here that in August 2009, Yahoo was at the top in the list of web sites in the United States.