US video game industry in August suffers 10% drop in sales

The US video game industry last month suffered a decline of 10 per cent in sales, figures compiled by The NPD Group revealed.

Revenue from video game software and hardware in the US settled at $818.9 million in August as compared with $910.3 million in the year ago period.

Revenue from portable videogame devices, accessories and games slipped 25 per cent as compared with the corresponding period of last year. Sales of video game software were $403.5 million, representing a decline of 14 per cent from August 2009.

Microsoft reported 357,000 sales of Xbox 360 in August, representing an increase of 66 per cent from the corresponding period of lat year. Sony sold 226,000 units of PlayStation 3, up 7.6 per cent from last year. In contrast, Nintendo could offload just 244,300 Wii units, which represents a drop of 12 per cent from August 2009.

Figures also showed that EA's Madden NFL 11 sold the most software, with combined sales on Xbox 360 and PS3 totaling to two million units, while 2K's Mafia II came in a close second, with more than 200,000 unit sales on PS3+Xbox 360.

However, the video game sales is expected to soar in the coming months as Sony and Microsoft are going to launch Move and Kinect hardware to add motion sensing control capabilities to PlayStation 3 and Xbox 360, respectively.