The sexually transmitted infection is increasing in the baby boomer generation in Britain. The infection is mainly found in people who are above 50 years.
Flamily Planning Association (FPA), which is a health charity, has come up with a campaign, where they are urging the baby boomers to have safe sex and use condoms.
The campaign is taking the help of some fashion advertisements of 1960s and 70s.
The banners have a picture of a person, who is wearing an outfit from that era and a phrase ‘Remember wearing this?’ is written beside the picture. Next to the picture, is an image of a packed condom having a phrase ‘Then remember to wear this’.
Between the period 2000 and 2009, the syphilis cases in older people aged 45 to 64 increased 10 times from as low as 52 to 503.
It is believed that STI cases are increasing because people are following unhealthy lifestyle and are living longer. Increase rate of divorce is also responsible for the rise in STIs.
Michelle Mitchell, who is the Charity Director at Age UK, said that chlamydia and hepatitis B diseases do not attack only young people; they can harm people from all age groups. Thus, it is mandatory for everyone to have safe sex and use condoms.