World’s dominant search engine Google on Wednesday unveiled a new feature, dubbed Google Instant, to allow users to get results in real time as they type their search terms.
Unveiling Google Instant, company’s vice president of search products, Marissa Mayer, claimed that the new feature would yield a much smarter and faster search that before. She added that it would search at the speed of thought.
It was informed that users would neither have to finish typing their full search term nor even press search button. Google Instant would save the average searcher two to five seconds per search.
Udi Manber, vice president of search engineering at Google, said that the company wanted to make the search engine easier to use. Speaking on the topic, Manber said, "The easier a device is to use, the more people use it, and they do more interesting things with it.”
Manber added that if people find what they want in time, there would be more searches. But, when Manber asked it there's a connection between the number of searches and company's revenue, he declined to comment, saying he does not deal with advertisements. But, it is quite natural that more searches will fetch more money.
To begin with, Google Instant will be made available in selected countries including the US, France, Germany, Spain and the UK.