UK's Royal Mail has released its first offering of 'intelligent stamp', which when observed under a smartphone, will take the person to the linked web site.

The stamp is a part of Royal Mail's Great British Railways edition, and needs to be observed under the Junaio image recognition application and comes handy for Android and iPhone based smartphones.

The Royal Mail states that users who view the stamp with the aid of Junaio will be drifted to a website which plays a short film where Bernard Cribbins is seen reading WH Auden's famous poem "The Night Mail".

As per the statement released by Royal Mail's Philip Parker:"This is the first time a national postal service has used this kind of technology on their stamps and we're very excited to be bringing intelligent stamps to the nation's post."

It is said that the application relies on Augmented Reality technology, which aides users to keep a track of web based data with the aid of real world images.

Also, an infamous example in the name of Augmented Reality application was the Wimbledon app released by IBM, which aided fans to keep a track of matches and similar information by pointing their camera around.