Apple unveiled its new and revamped products during its special media event on Wednesday in San Francisco. Among the most striking products and services, the technology firm announced the new iTunes 10, which comes with its social networking module.
The music-only social network, Ping, which is opening up to Apple’s 160 million existing iTunes users will likely work like a cross between Facebook and Twitter for iTunes by letting users to follow celebrities, create social cliques, and receive artist updates through an activity stream.
Ping will allow users to establish profiles and send messages to friends. Users will be able to know which songs their friends are listening to. In addition, users will be able to see a list of top 10 songs downloaded among their friends circle. The new service is expected to have a marvelous impact on social networking.
Apple made sincere efforts to make Ping strong from privacy standpoint. The new service is off by default, but a user can opt in to Ping by clicking a button in the source list on the left-hand side of the main iTunes.
Then the users will get a step-by-step wizard that takes the user though setting to let him create an account profile and adjust his privacy settings. It requires the users to provide his/her name and gender; however, location, photo, and bio can be left blank.
The user will be able to specify whether or not he/she want Ping to automatically display anything he/she rated, reviewed, or bought on the iTunes Store. Moreover, Ping allows its users to approve their followers.
If Ping proves successful, it will definitely help Apple by retaining the existing and attracting the new to iPhones, iPods, iPads and Apple TV.
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