Just 2 per cent of Britons are planning to purchase 3D-enabled televisions over the next 12 months, a fresh survey conducted by Yougov for Deloitte revealed.
Yougov questioned 4,199 shoppers aged between 25 and 34, and found that only 89 of them saying that would seriously consider purchasing a 3DTV over the next year.
UK consumers aged over 45 were found to be the least likely to be planning to purchase, as a mere 1 per cent expressed firm intention to buy one.
The survey also revealed that a mere 7 per cent of respondents are planning to invest on an HD TV, in spite of its relative maturity.
Commenting on the findings, Deloitte’s media director Paul Lee said, “They (respondents) didn’t have to commit to buying anything during the research and yet still predicted very little spend on TV products moving forward.”
The finding is a fly in the face of TV manufacturers who are investing billions to produce 3D-enabled televisions. But, UK retailers are reporting significant interest in technology shown by their customers. John Lewis revealed last month that 15 per cent of all televisions of over 40-inch sold by them were 3D-compatible.
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