The Childcare Alliance Australia conducted a survey of 1,847 parents, which revealed that if the cost of care is increases by actions to improve standards in the industry, either they would have to quit their jobs or they would delay having more children. The parents are scared of the prospect of higher fees; they are even willing to vote for that particular party, which offered better relief from the same.

While 51% uttered that they will have to leave their jobs if cost of care augmented, whereas every one out of two families says that they would not send their kids to long-day childcare centers.

More than 70% of long-day care providers and their staff represented the people which conducted this year's ‘What Parents Want survey’. The group stated that parents can go to the extent of changing their votes to support the party, which managed to provide some financial respite.

The Federal Government's National Quality Agenda reforms will boost the per child cost by $13-$22 per day, though, they are yet to be legislated in Victoria this month. If this happened about 74% people would find it difficult to manage the cost. These reforms were developed under the Council of Australian Governments.