Facebook close to saturation point in UK

Popular social networking site Facebook has more than 500 million users around the world, and chief executive Mark Zuckerberg has already announced his aim to bring the number of members to one billion.

But, the web-monitoring firm Experian Hitwise said that the growth of the Facebook is slowing and the networking site could be approaching its saturation point.

According to Experian Hitwise, the social networking site Facebook accounts for one in every six web pages visited by UK surfers. It accounts for the most number of page views; however, it is the second-most visited site in the UK, after Google.

Speaking on the topic, Hitwise’s research director Robin Goad said, "Facebook's market share of UK page views has trebled over the last five years, but growth has slowed significantly over the last six months.”

Last month, Facebook announced that it member-count reached more than 500 million around the world, and more than 26 million of them were from the UK.

But, after a sharp increase in the number of members in the last couple of years, Facebook is facing saturation point as everyone in the UK who wants a Facebook account has one. After the US, the UK has the second-largest membership of Facebook in the world.