Apple’s biggest brand new store in London's premier tourist trap, Covent Garden, is all set to serve customers as it opens its doors today (Saturday) at 10am.

Apple already has a store on the Regent Street in London, but the new store is attracting much attention as it will be the company’s biggest store in the world. The new store will bring the number of Apple’s stores to 28 in the UK and 300 in the world.

The building has been refurbished with English oak and York stone. It will also feature floating glass staircases and exposed brickwork.

Speaking on the new store, Ron Johnson from Apple said, "It is our most historic store, we've spent a lot of time refurbishing the building, retaining its original features and giving it an Apple spin."

The first customer arrived at 10am on Friday (a day before the official launch of the store) to secure a place at the front of the queue as the first lucky customers will be given a plenty of freebies. Reports suggest that first lucky customers at the store will also get free T-shirts.

The new store will feature four floors of retail space, eight-bay arcade and a courtyard. Customers will be served without any problems as the company has employed 300 staff to deal with the expected crowds. The store will make use of iPod touches rather than a till to scan purchases.

Apple claimed that its new store would stock more iPhones than any other shop in the world; however, it didn’t comment on whether the white iPhone 4 would be available in the store or not.