Cupertino-based Apple’s brand-new store in Covent Garden, London, will open its doors for the public at 10am on Saturday.

The first lucky customers will be given a plenty of freebies. Reports claim that first lucky customers at the Apple's 300th store will also get free T-shirts.

Apple has already been operating a store on the Regent Street, but company’s new Convent Garden store will be the company’s biggest store so far.

The new store will have four floors of retail space, with eight-bay arcade and a courtyard. Customers will be served without any problems as the new store will feature Genius Bar. The store will make use of iPod touches to scan purchases rather than a till.

The store will also feature a room where customers will be able to transfer all content from their old Apple products on to their new purchases. In addition, there will be a new Pro Labs training program where interested customers will be made acquainted with latest developments and advanced creative software.

Apple said the new store would stock more iPhones than any other shop in the world, but it declined to comment on whether the white iPhone 4 would be available in the store or not.

The White version of the iPhone 4 is expected to be launched later this year with an improved antenna. It may be noted here that existing iPhone 4 has been dogged by the antenna problem since its global launch in June.

Apple's existing flagship store on Regent Street in London is the most profitable store per square foot in the city. It reports earnings of around 60 million pounds a year, which equates to 2,000 pounds per square foot.