Google decided to end support for its so-called communication and collaboration tool, the Wave, which was introduced at company’s annual I/O developer conference previous year with much fanfare as a new form of social media.

Google held lack of users responsible for its decision to end support for the Wave. With a hybrid of email, web chat, instant messaging and project management software, the Google Wave was launched to make communication on the web more unified.

The program in the Google Wave allowed users to see conversations being typed in the real time. In addition, it allowed users to drag attachments from the desktop into the phone. The file used to be automatically loaded and sent to everyone in the conversation.

Senior vice president of operations at Google, Urs Hölzle, wrote in a blog posts that users did not display expected enthusiasm in the Wave, despite massive internal excitement over the capabilities of the tool.

Confirming company’s stance, Hölzle wrote, “But despite numerous loyal fans, Wave has not seen the user adoption we would have liked. We don’t plan to continue developing Wave as a stand-alone product.”

Hölzle also assured that the company would develop a tool to assist existing users of the Wave to liberate any content they had archived in the tool that it could be saved somewhere else.

The technology that underpinned Wave will be allowed to be used in other company projects, as well as by third-party developers. He further said that the company would go on supporting the Wave until at least the end of current year.