With the gamer's inclination swaying towards online and mobile games, Electronic Arts Inc., a video game publisher is said to have faced huge losses.
But with the boost in sales of games like the,'2010 FIFA World Cup South Africa', and, `Scrabble', for Apple Inc.'s iPad and digital add-on content, the Company is again collecting good revenue.
The fiscal first-quarter profit in shares, for the Company was up by 4.51% at $16.91 just a few hours after trading.
The early signs of recovery are remarkably visible now, with 52 million monthly active users on the internet.
Chief Operating Officer John Schappert said that the Facebook Inc.'s credits system, though only for a few games had proved to be very profitable for both the users and the partnering Companies.
Having seen a prior loss of $234 million, or 72 cents a share, EA, though not too optimistic happened to post an income of $96 million, or 29 cents a share, for the quarter that ended on June 30.
Not including the digital-revenue, Ea though mounted 27% to $815 million, but at the same time, it too witnessed a downfall 34% to $539 million.
The gross margin is said to have soared from 50.2% to 72.8%.
EA it seems has learnt its lessons and has now begun to lay greater emphasis on mobile and online games.