Quit Victoria has been prompted to come up with novel tactics in convincing smokers to kick their habits, after a study showed its report that a lot of smokers desired to give-up the habit of smoking.

Last night, the anti-smoking group launched its foremost positive campaign in around 20 years.

The schedule is designed keeping in mind the kind of low confidence that the smokers experience and rather, in turn, build it up and shadowing the negative aspects of the habit.

This kind of anti-smoking campaign, which demands from smokers to ‘never give up giving up’, has never been seen in Australia before.

The most recent research by the Cancer Council Victoria polled 741 Victorian smokers and 8 out of 10 of those said that they had at some point tried to give up their habit and even after trying to give up smoking on many occasions, it all went futile.

Fiona Sharkie, Executive Director of Quit said that a majority of smokers desired to give up their habit of smoking, but could not draw up enough confidence to do so.

Ms. Sharkie said that a lot of smokers did not realize that quitting smoking could consume a lot of time and all the while attempting quitting smoking, quitters felt extremely difficult to carry on.

Empathizing with those, who were facing the tough time, Ms. Sharkie said that the team was out there to help all the smokers wishing to give up smoking.